Privacy Policy

Lakeshore Woods Senior Living | Goforth Group LLC | Effective: July 1, 2026 | Last Reviewed: July 1, 2026

Lakeshore Woods Senior Living, operated by Goforth Group LLC, is committed to protecting the privacy of every person who visits our website at lakeshorewoodseniors.com or contacts us about our services. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

1. Information We Collect

We collect information in the following ways:

• Information you provide directly: When you submit an inquiry form, call us, request a tour, or email us, we may collect your name, phone number, email address, mailing address, and information about the person you are inquiring on behalf of, including general health or care needs.
• Automatically collected information: When you visit our website, we automatically collect certain technical data, including your IP address, browser type, referring pages, and pages visited. We use cookies and similar technologies as described in our Cookie Policy.
• Referral partner information: If you are referred to us through A Place for Mom, a hospital discharge planner, or another senior care advisor, we may receive contact information and general care notes from that source.

2. How We Use Your Information

We may use your information to:

• Respond to your inquiry about residency, the Michigan Cognitive Recovery Center, or other services
• Schedule tours, consultations, or clinical assessments
• Send you requested materials, newsletters, or event invitations with your consent
• Improve our website and understand how visitors engage with our content
• Comply with applicable legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share it in the following limited circumstances:

• Service providers: We work with third parties who support our operations, including website hosting and maintenance providers, inquiry form tools, email and communications providers, website analytics providers, and advertising or retargeting platforms. These parties are bound by data processing agreements and may not use your data for their own purposes. Specific vendor names may be updated as our website tools and service providers change.
• Apollo Health: If you inquire about the Michigan Cognitive Recovery Center and consent to follow up, relevant intake information may be shared with Apollo Health as part of the ReCODE+ For Facilities Program enrollment process.
• Legal requirements: We may disclose information if required by law, court order, or government authority.
• With your consent: We will not share your information for any other purpose without your explicit consent.

4. Data Retention

We retain inquiry and contact information for 3 years following your last interaction with us, or as required by applicable law. Residents and program participants may have additional records retained as described in our HIPAA Notice of Privacy Practices.

5. Your Rights

Depending on your location, you may have the right to access, correct, or request deletion of your personal information. To exercise any of these rights, please contact:

Privacy Contact: Lakeshore Woods Senior Living
Email: [email protected]
Phone: (810) 385-3185
Mailing Address: 4851 Lakeshore Rd, Fort Gratiot Township, MI 48059

6. Cookies

For full details about how we use cookies and how to manage your preferences, please see our Cookie Policy.

7. Children

Our website and services are directed to adults making care decisions for themselves or family members. We do not knowingly collect personal information from children under 13. If you believe we have collected such information in error, please contact us and we will promptly delete it.

8. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the updated policy on this page with a revised effective date. We encourage you to review this page periodically.

9. Contact Us

Questions about this policy or our privacy practices may be directed to the Privacy Contact at the contact information listed in Section 5 above.